Everything starts with great strategy. First, we work together to determine what success looks like for this project. Whether it’s determining the right content and platform for the right audience, determining what job you’re hiring the content to do, or even building out a content network, we’ve got the experience and expertise to help you find success with your strategy.
Once you’ve got a top tier content strategy, you need to find the right partners to produce it and bring it to life. We’ll work with you to build the best team for the project, whether it’s internal or external.
In “Field of Dreams,” Kevin Costner was wrong. If you build content, they will not come. They will only come if you promote your show in the right places, in the right ways, to the right people. We have world-class audience development expertise and experience. We have worked with some of the biggest brands and media companies in North America partners to unlock superpowers for growing highly engaged audiences.
Perhaps most importantly, how can you measure your content’s success? We help determine the right metrics to monitor, and steer you away from the wrong ones. And we help diagnose the wins and the challenges in the metrics, so that your team is continually learning and will be able to iterate with each new piece of content. Whether it is individual episode performance, series-level performance, marketing and promotional effectiveness with attribution, or custom brand lift studies, we’ve got you covered.