For Brave Marketers, Leaders,
& Creators Only
Warning: this site is not for everyone.
This is the home of unconventional strategies for brave marketers, leaders, and creators.
If you’re looking to earn attention, stand out from the crowd, and be remembered, you’re in the right place.
Whether it’s the free bi-weekly Creativity Business newsletter, my new book, Earn It: Unconventional Strategies for Brave Marketers, a content strategy workshop, or an inspiring and perspective-shifting talk or presentation, there is a solution to help you differentiate your brand and earn more attention with your marketing, content, and creative endeavours.
New Book!
Nominated for the 2024 Business Book of the Year by Porchlight Books, “Earn It: Unconventional Strategies for Brave Marketers” is both an inspiring mindset shift for marketers and a guide to creating engaging marketing and content that stands out from the crowd, earns loads of attention, and effectively builds a loyal audience. Featured as one of Entrepreneur’s books for innovative leaders!
Available at
Download Chapter 1 of Earn it: Unconventional Strategies for Brave Marketers as a PDF, Audiobook, or listen online
“Earn It! is like Seth Godin meets Steven Pressfield. Steve Pratt gives us an insider's perspective on the critical mission of earning and sustaining an audience's attention. The book is a winning combination of practical and playful -- it's sure to earn a large following among marketers.”
Dan Heath, best-selling co-author of Made To Stick, Switch, and The Power of Moments.
"What if your prospects and customers wanted to hear from you? What if they grew to anticipate you in their inbox, on social media, in a streaming platform? How?
Well, friend... Steve Pratt has an answer for you."
Ann Handley, WSJ best-selling author and Chief Content Officer, MarketingProfs
"Who wouldn’t like a more effective way to market their stuff? Earn It is a bold manifesto against mediocrity in marketing and a powerful path to transforming your approach."
Jonah Berger, Wharton Professor and best-selling author of Contagious and The Catalyst
"Steve is an absolute wizard at creating delightful content that dazzles and inspires users. He was instrumental in our content strategy at Slack and providing content fuel for our rocketship growth"
Bill Macaitis, Marketing Advisor and former CMO at Slack and Zendesk
"Steve Pratt's Earn It is a must-read for any marketer aiming to break through the noise."
JC Gama, Vice President of Marketing, Dell Technologies
"This is a book for visionaries!"
Jay Acunzo, Marketing Author & Podcaster
"Anyone whose job even comes close to marketing or storytelling needs this book."
Hannah Sung, Journalist, Media Girlfriends
"Steve Pratt is the Wayne Gretzky of content strategy. He doesn't go to where audiences are—he goes to where audiences are going to be."
James Duthie, TSN Host & Author
"Earn It is filled with ideas and strategies for telling stories that stand out - it’s a must-read playbook for any content or marketing team."
Jay Onrait, TSN Host and Author
Workshops & Consulting
If you’re looking to earn more attention and need help building a more effective marketing or content strategy, you’re in the right place! I’ve worked with some of the most progressive brands on the planet, and together we’ve created work that stands out from the crowd, builds an owned audience, and earns lots of attention. I love collaborating with brands, marketers, entrepreneurs, and content creators, so if you’d like to learn more about a customized workshop and how we could work together, please reach out here.
Speaking
New 2025 keynotes!
Enter the Attention Fort
In the Attention Economy, consumer attention is under siege. We’ve built up Attention Forts to defend ourselves against the onslaught of messages and to protect our precious time and attention. As marketers, how can we get inside the walls of the Attention Fort? You’ll learn five unconventional strategies that will get you invited into the Fort with open arms.
Do The Opposite: The Joys of Being A Curious Idiot
Conventional wisdom leads to conventional results. If you want extraordinary outcomes, you need the courage to get unconventional and embrace Doing The Opposite. In this lively and candid keynote, you’ll hear hilarious, eye-opening stories of bold missteps and unexpected successes—from creating the world’s dumbest music service to founding and selling the world’s dumbest podcast company. You’ll learn why embracing curiosity, failure, and discomfort is the secret to building a life—and career—uniquely your own.
We Are All Creative
Creativity has never been more essential. In a world oversaturated with mediocre marketing and content, standing out requires more than effort—it demands creativity. But creativity isn’t a gift for the few; it’s a skill we all possess. In this inspiring keynote, you’ll unlock your creative potential with practical tools, transformative exercises, and fresh strategies to generate bold, innovative ideas that set you apart.
Newsletters
I publish two newsletters and TBH, it’s a bit confusing.
The Creativity Business is a free bi-weekly newsletter about how to earn attention and differentiate yourself. I share my own thinking and talk to people I admire like Dan Heath, Jonah Berger, Michael Bungay Stanier, and Ann Handley. You can sign up for free here.
The Creativity Guild also a free bi-weekly newsletter, but it’s a passion project with my good friend, Geoff Siskind. It’s not for marketers - it’s for people looking to reconnect with their creativity. We talk to smart people like AJ Jacobs, Oliver Burkeman, and Stephen Marche, but we also do a lot of weird personal experiments to explore creativity. I’m biased, but I think it’s a lot of fun :-) You can sign up here.
Who the F*@# is Steve?
Hi! I’m Steve!
I’ve long been obsessed with doing things differently and earning the attention of audiences. Whether it’s been journalism, producing television programming for kids, working in music and comedy, or starting, building and selling an award-winning branded content agency, I’ve spent my career creating strategies and techniques that deliver results by being unusual.
I’ve worked with companies like the New York Times, Slack, Ford, BMW, Dell Technologies, Charles Schwab, Morgan Stanley, and Shopify, and I’ve also developed award-winning original shows at networks like Audible, CBC, MuchMusic, YTV, and CTV.
Contact Steve
Want to know more about anything I’m involved with? Drop me a line and let’s set up time to talk.