Stand out from the crowd to find your unique audience
In a world where content is everywhere, consumer attention is a valuable commodity. Every marketer, creator, and communication professional is vying to get eyes on their brand. But the old marketing techniques—paying for ad space and trying to pop up on the “right” platforms—aren’t cutting it to get the attention you require to grow your business. If this sounds familiar, you need to shake up your process and start earning the attention you’re asking for.
In Earn It, entrepreneur and innovator Steve Pratt delivers his forward-thinking approach with passion and humour to help you see why your marketing strategy needs to be as unique as your business. Drawing on his own expertise as well as insights from other leading experts in creativity, marketing, and media, Steve outlines the reasons you need to abandon the status quo and get creative. He warns that there is no shortcut and no hack, but if you’re ready to do the work and find the sweet spot between your Commitment and Creative Bravery then your audience is waiting.
The strategies in this book may surprise you.
The thinking and the techniques are unconventional.
But if you embrace them, you will change the way you market your brand and your business, creating value for your consumers and reaping the benefits.
Download Chapter 1 of Earn it: Unconventional Strategies for Brave Marketers as a PDF, Audiobook, or listen online
“Earn It! is like Seth Godin meets Steven Pressfield. Steve Pratt gives us an insider's perspective on the critical mission of earning and sustaining an audience's attention. The book is a winning combination of practical and playful -- it's sure to earn a large following among marketers.”
Dan Heath, best-selling co-author of Made To Stick, Switch, and The Power of Moments.
"What if your prospects and customers wanted to hear from you? What if they grew to anticipate you in their inbox, on social media, in a streaming platform? How?
Well, friend... Steve Pratt has an answer for you."
Ann Handley, WSJ best-selling author and Chief Content Officer, MarketingProfs
"Who wouldn’t like a more effective way to market their stuff? Earn It is a bold manifesto against mediocrity in marketing and a powerful path to transforming your approach."
Jonah Berger, Wharton Professor and best-selling author of Contagious and The Catalyst
"Steve is an absolute wizard at creating delightful content that dazzles and inspires users. He was instrumental in our content strategy at Slack and providing content fuel for our rocketship growth"
Bill Macaitis, Marketing Advisor and former CMO at Slack and Zendesk
"Steve Pratt's Earn It is a must-read for any marketer aiming to break through the noise."
JC Gama, Vice President of Marketing, Dell Technologies
"This is a book for visionaries!"
Jay Acunzo, Marketing Author & Podcaster
"Anyone whose job even comes close to marketing or storytelling needs this book."
Hannah Sung, Journalist, Media Girlfriends
"Steve Pratt is the Wayne Gretzky of content strategy. He doesn't go to where audiences are—he goes to where audiences are going to be."
James Duthie, TSN Host & Author
"Earn It is filled with ideas and strategies for telling stories that stand out - it’s a must-read playbook for any content or marketing team."
Jay Onrait, TSN Host and Author